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IRELAND

BORD BIA thinking

house

This new environment (7,000 sq ft) incorporates - Interactive Gathering Space | Consumer Testing | Viewing Facilities | Workshop Zones | Idea Rooms | Library & Learning Space - Physically connected to Bord Bia’s workplace (25,500 sq ft) over (5 floors) the inspiring concept translates throughout the business. The transformation of an existing building into a contemporary, adaptable workplace required a seismic shift in thinking and a healthy appetite for cultural change.

 

The Thinking House is a centre of excellence – it works with and acts as an enabler - ensuring that commercially focused and successful research is grounded in market and consumer needs.  An inspirational and creative space that integrates the consumer across all stakeholders in the food and drink industry. Its virtual capability and leading-edge technology allow for global accessibility - building value added sales across the domestic market but most critically building exports.